Top solutions for cycling enthusiasts!

We are a proud British company based in the North West of England with over 25 years of experience.  Our aim is to provide you with a one-stop shop for all your cycling needs.  We have a major presence in the UK, Europe and across the world in cycle accessories and are constantly expanding our full and comprehensive range of cycle products and brands internationally.

We put the customer first and work hand in hand with our manufacturers and suppliers around the globe to bring you exciting new ranges and high quality products, which are developed and produced to the highest standards.

Our comprehensive range of accessories for cyclists includes MTB/BMX/Road, Downhill and Kids helmets, USB recharging/LED lights, locks, pumps, reflective, luggage, components, parts and clothing from brands such as Aero Sport®, AWE®, Sport Direct™ and AeroLite™.

At AWE, we take safety seriously and ensure that our products are of the highest quality with special emphasis on protective wear, visibility and functionality.

We believe in the future of cycling, and we look forward to offering you the highest quality of products and service.